Press room
Goodwhale press room
Goodwhale is a one-person company making kind software.
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App press kits
Each app hosts its own kit — facts, story, screenshots, quotes, ZIP.
Company fact sheet
- Company
- Goodwhale (one-person company)
- Founder
- Arnaud Joubay
- Registered seat
- Bordeaux, France — the company is French-registered
- Founder based in
- Helsinki, Finland — where Arnaud lives and works
- Motto
- Feel Good, Be Good, Inspire Good
- Mission
- Designing thoughtful apps to make the most of the one life we have
- Apps
- No Meat Today, Quit Sugar: No Treat Today, Tortuba, Emojym, Snack Workouts: Pyup
- Recognition
- Featured by Apple on the App Store regularly — No Meat Today since 2019, No Treat Today since 2026
- Press contact
- press@goodwhale.me
Boilerplate
Copy-paste company descriptions:
Goodwhale is a one-person company by Arnaud Joubay making kind software: small, friendly apps that respect your time, your data, and your feelings.
Goodwhale is the one-person company of French indie developer Arnaud Joubay — registered in France and seated in Bordeaux, while Arnaud himself lives and works in Helsinki. It makes kind software — small, friendly apps that respect your time, your data, and your feelings: No Meat Today, Quit Sugar: No Treat Today, Tortuba, Emojym, and Snack Workouts: Pyup. Every app is designed, coded, and supported by one person (with a dog sleeping on his feet). Goodwhale also co-owns Promance, the company behind Teambakery and Icebreakery.
The founder
Arnaud Joubay is a French indie developer who lives in Helsinki. Goodwhale, his company, is registered in France with its seat in Bordeaux — the two addresses are both correct, and neither is a typo. Self-taught on iOS, he designs and codes everything himself, with his dog sleeping on his feet.
His apps share one thesis: software can be kind. Non-judgmental trackers that reward effort instead of punishing lapses, a dive logbook that celebrates the ocean, games that teach. No dark patterns, no guilt mechanics.
Pronounced "Ar-no Joo-bay" — Arnaud is the first name.
Official photo: Arnaud in a suit and scuba gear — yes, that is the official one. A sunnier casual alternate is available too. Click either photo to download the original.
Quotes you can use
Attribute to Arnaud Joubay, founder of Goodwhale.
“I make kind software: apps that respect your time, your data, and your feelings.”
“A one-person company is a feature, not a limitation — you always talk to the person who built it.”
Brand assets
- Goodwhale logo (SVG)
- Founder photo, official (JPG, 1024×1024)
- Founder photo, casual (JPG, 1536×2048)
- App icons and screenshots live in each app's own press kit (above).
Newsroom
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- No Treat Today 2027.2: a Bedside Clock, and every screen folds with iPhone Duo
· Quit Sugar: No Treat Today — No Treat Today 2027.2 puts Crush the orangutan on the nightstand with a real alarm and a StandBy widget, and rebuilds every screen for the folding iPhone Duo — two pages side by side held like a book, an iPad-like layout fully open.
- No Meat Today 2027.1: photograph your plate and see its carbon footprint as clouds
· No Meat Today — No Meat Today 2027.1 adds meal scanning with Apple Intelligence on Private Cloud Compute, a Memories tab for the plates you photograph, a shareable poster of your year, and a Sources page that says where every number comes from.
- No Treat Today 2027.1: scan a plate and watch the sugar cubes fall
· Quit Sugar: No Treat Today — No Treat Today 2027.1 adds meal scanning with Apple Intelligence — a photo of the plate becomes sugar cubes raining down the screen — plus a sugar jar for your own daily ceiling, a Memories tab, a poster of your year, and one honest change of words: the app now says sugar, not treats.
- iOS 17 update: interactive widgets and StandBy
· No Meat Today — No Meat Today's iOS 17 update adds StandBy support, interactive widgets, watchOS complications, and Shortcuts with portions, notes, and tags.
- No Meat Today adds Lock Screen Widgets and Shortcuts
· No Meat Today — The 4.18 update takes advantage of new iOS 16 features: Lock Screen widgets, Watch complications, Shortcuts, and commemorative cows.
Press contact
Email press@goodwhale.me — you reach me directly, no PR firm in between. Interviews, review copies (promo codes), background: happy to help.